Here’s an adorably cool twist to the environmentally-friendly shopping bag, a Williams-Sonoma market basket:

Williams-Sonoma Market Basket

Toting home my groceries in a wicker basket just sounds super cute. Apparently, it’s popular at open air markets in Europe, and really, it does seem pretty old-school European, no? And this wicker basket is definitely more convenient with its wheels that make it easier to cart around. Forget the canvas shopping bags, I would love to stroll around the local farmer’s market carting this basket around.