Personalization

To make ourselves feel more special from the lack of love from our friends and family and to make their brands more exclusive, many brands are now allowing customers to ‘customize’ their bags by engraving their customers’ initials or names on their accessories. All for a hefty price, of course.

I have seen my brother getting his initials engraved on his leather belt long ago, and more recently has seen my mother getting her initials sewn to the inside of her coat pocket. I thought it was stupid to brand your items, so I asked my mom ‘why do you want your initials on your clothing?’ She responded, “so that everyone and I know that it’s mine.” Good point. With several of my accessories disappearing lately, I might just be a new fan of branding, or rather personalizing your items. That way, if someone else ever decides to steal your stuff, it’s pretty noticeable that they’re wearing or carrying something that’s not theirs. Now that I think of it, there should be a tracking system for your more expensive purchases.

Anyhow, many name brands are now providing exclusive personalization services. Louis Vuitton has created their Mon Monogram, where you can get your initials painted on the canvas before the coating so that your name won’t be rubbed off. Bottega Veneta has an extremely exclusive service for very few items where you can get your name engraved on the hardware. Perhaps when I have more money, I will invest in personalization. Oh, the price of feeling special.