Anyone who has an affinity for fashion will be used to hearing the yearly, if not seasonal declaration of “it” colors. However, what most people don't realize is that the emergence of a popular shade is not merely a coincidence, nor is it only the result of some sort of secret survey conducted by bloggers or street style stars. At the very heart of all things color-related is the Pantone Institute, and their Color of the Year.
To sum up the Pantone Institute’s mission in a single phrase, you need only to look to their website. Their mission is to “use technology to provide accurate color communication to a variety of industries”. The purpose of this is essentially to help both creative and non-creative fields alike arrive “on the same page” when discussing color.
For 2015, the Pantone Institute has declared the Color of the Year to be Marsala; a rich, velvety burgundy named after the fortified wine that is its namesake. Pantone has declared Marsala to be a “hearty, yet stylish tone that translates easily to fashion, beauty, industrial design, home furnishings, and interiors.”
Handbag designers are inclined to agree, and evidence of Pantone’s influence has been apparent in designers’ handbag collections across the board. Spring 2015 is no exception to this phenomenon. We are absolutely loving CÃ©line’s latest minimalistic creation in this shade, the Hook bag. This structured hobo is a perfect balance of structured lines with a hint of homage to a 70s slouchy hobo, and we’re betting its going to be an instant classic.