Many brands dream to become successful after posting their products on Instagram; being famous on Instagram is one thing, but making bank out of it is another. In the age of digital media, reaching consumers via social media is highly effective as the reach is more intimate and is convenient in an age where consumers are leading busier lives than before. These three emerging handbag brands are the best examples of how Instagram has helped them sky rocket to success.
STAUD
Based in Los Angeles, between 2016 and 2017, their revenue went up by 400%, with direct-to-consumer marketing making up 90% of its sales.
DANSE LENTE
This line launched...
Faux Leather, Leatherette, Pleather, or even Vegan Leather; they are all the exact same thing, a PU (Polyurethane) that is meant to mimic leather. There is one type of material, that is changing the world of leather. Still basically a PU, PATINA (Not to be confused with the oxidation kind) is an innovative material and technology that looks, feel, and act just like leather. It was developed to solve all problems of PU, which tends to flake and peel. Although this type of technology has been around for decades, it has been mainly used for high-end sofas and luxury car seats. Made from high grade polyurethane resin and ultra-fine microfiber...
Photo Source: Reader's DigestÂ
Body language speaks for all, and is the universal language for humankind. It interprets our intentions, desires, and processes our traits. Did you know that the way you carry your bag can hint at who you are or show how people view you? See what it reveals about you! While there are variable interpretations of each way, below are some fun general pointers I've interpreted from sources.
On Your Arm: You are full of confidence, and like showing off your Princess status. Usually the ultra- professional or fashion conscious love wearing it this way as at this angle their bag is clearly...
Yes, you heard that right.
Celebrities like American Business Women Kim Kardashian to Famous Filipino actress Heart Evangelista paint on Hermes's Birkin purses that can range from $12k to $300k or more based on materials and the resale value. Take for example, the most expensive handbag is Hermes Birkin Ginza Tanaka Bag starting at $1.9 million.
So, the question is why and what for?
Let's start off with the trendsetter, Kim Kardashian. While Ms. Kardashian has an expensive and an expansive purse collection, her husband Kayne West gifted her a Birkin in 2013. The Birkin was painted by George Condo, a contemporary artist who only needed 15 minutes to paint...
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