Pandora Bracelet

I just recently heard about this new bracelet craze! What defines Pandora’s bracelets from other bracelets is that the bracelets are created by the customer themselves. How does this work? First off, you have to invest in a bracelet which ranges from $30 — $2000. You can choose from a leather bracelet, a silver bracelet, or a gold bracelet. Most of the bracelets are around $30. Only the gold bracelet will cost you a hefty $2000. Now what? Second, you add decorations to your bracelet. This is where it can get expensive. Every charm, bead, or decoration you want to slide on to the bracelet costs about $200. Most women don't have thousands of dollars to spend in one shopping trip; so over time, they purchase the bracelet ornaments in increments. So what? What do I think about this concept? Rather than just purchasing an expensive fancy decorative bracelet, Pandora gives customers a different type of satisfaction. The average female consumer will not fill their Pandora bracelets on the day of purchase; but, rather she will return to a Pandora store to add more ornaments to her bracelet when she has the chance to do so. Well, I think this idea is pure genius… from a marketing perspective of course! This tactic instills an incentive for Pandora bracelet owners to continually return to Pandora stores and spend more money!